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SAGE

Business on the Move

This resource is published by SAGE

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Making your workforce mobile is about making them customer centric 24/7. A mobile salesforce and workforce can respond more urgently to business opportunities, recover from problems faster and address customer problems more quickly. But organisations face a particular challenge. While teleworking and remote-access are becoming increasingly the norm, the majority of business applications, and the critical customer data contained within them still remain cordoned inside the four walls of the enterprise. Once field workers leave the office they become isolated from vital customer information and desk-bound enterprise applications lose their immediate value. A mobilisation strategy can counter this. At a corporate level mobile business applications play an integral part of increasing customer satisfaction levels and meeting increasingly stringent service level agreements in an ever more competitive marketplace.

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Related categories
Marketing Analytics, Marketing Strategy, Customer Analytics, Customer Relationship, Consumer Analytics, Data Mining, Digital Marketing, Online Marketing, Data-Driven Marketing, Targeting, Display Advertising

 

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