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Sitecore

Sitecore® Experience Platform™ // Automotive

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The car purchase customer journey is now completely shaped by digital. According to research from analysis firm McKinsey¹ involving US, European, and Chinese consumers, 80% of new car purchases and almost all used car purchases start online. Much as in many other sectors, automotive consumers have a wealth of information...

Published: Jan 20, 2013
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Sitecore

The Forrester Wave™: Web Content Management Systems, Q1 2015

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Web Content Management Is The Backbone Of Digital Experiences Web content management (WCM) began life as a simple dynamic web page hosting product, but it has grown over almost two decades to become a multifaceted toolkit for building, managing, delivering, and optimizing digital experiences, the bedrock of your business...

Published: Feb 04, 2015
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Sitecore

Sitecore® Experience Platform™ // Nonprofit

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As a charitable organization, you aim to create lasting relationships with patrons integral to your mission. But research shows that only a small number of nonprofit businesses are achieving close connections with their patrons.

Published: Mar 11, 2014
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Sitecore

Five Ways to Demonstrate Clear ROI (and Impress Your CMO) The Digital Marketer’s Perspective

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If your CEO tells you that you’re focusing on the wrong metrics, you’re not alone. In a 2011 survey of CEOs by The Fournaise Group, 73 percent of respondents said that marketers lack business credibility because they fail to quantify the success of their campaigns.

Published: May 19, 2014
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